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Low rise jeans: fabulously fashion

Why do we mean exactly by ‘low rise jeans'?

Low rise jeans, worn by both men and women, and sit low on or below the hips. They're also sometimes called lowcut jeans, hipsters, hip-huggers and lowriders. As a general rule, they sit at least 8 cm below than the belly button.

Low rise jeans have existed since the 1960s, but made a comeback in the 1990s and 2000s.

1960s and 1970s: hip-huggers

Hip-huggers are the precursor to low rise jeans and became popular during the late 1960s (along with the hippie counterculture and psychedelic music). Often worn with paisley-printed tops or nehru-collared jackets, bell-bottomed hip-huggers were glamorized by rock icons such as Jimi Hendrix, Janis Joplin, Jim Morrison, and Robert Plant.

1980s: anti low rise jeans

Wide flared bell-bottoms gradually made way for straight-legged jeans with high waist

(low rise jeans

didn't fit in with women's new more corporate image as more and more of them entered the workforce). 1990s and 2000s: the revival of low rise jeans The return of low rise jeans can be attributed to British designer Alexander McQueen, who first showcased his famous low-rise "bumster" trousers in his 1996 "Dante" collection show featuring Kate Moss. The fashion of low-rise jeans gradually spread. You can now buy low rise jeans in many styles - although tight jeans are the most popular. Not sure where to buy low rise jeans? Check out our chic flash sales – we showcase not only low rise jeans but also all things glamorous and stylish.  Buy low rise jeans at heart-fluttering prices – c’est fabuleux!